Case Study: Google ATAP achieves rapid, high-fidelity multimaterial prototypes for seamless wearable tech with Stratasys PolyJet

Google ATAP uses Stratasys 3D printing technology to design brand-new tech experiences that bring a new generation of innovation

Google’s Advanced Technology and Projects (ATAP) group, including the Jacquard team, needed to integrate small electronic tags into soft goods (denim jackets, shoes, backpacks) so computing could sit seamlessly in everyday items. The core challenge was to marry hard- and soft‑goods pipelines and rapidly validate multimaterial form, fit, texture and color. To solve this, Google ATAP used Stratasys 3D printing—primarily PolyJet Technology (J8 Series and Digital Anatomy capabilities)—to support high‑fidelity, multi‑material prototyping.

Stratasys delivered a PolyJet workflow with Pantone‑validated color, multi‑material printing and KeyShot/3MF support that let Google move from weeks to overnight for realistic prototypes, dramatically accelerating iterations and “buying design time” to de‑risk development. The result: faster answers and closer material fidelity for Jacquard products (denim jacket tag, wearable gaming shoe, smart backpack), enabling Google to refine designs more quickly and bring novel, wearable experiences toward production.

Google

Bryan Allen

Technical Program Manager and ATAP Lab lead