Case Study: Bajaj Electricals slashes concept-to-retailer time from 1.5 years to 7 months and cuts prototyping costs with Stratasys 3D Printing

FDM Technology Fast-Tracks Go-To-Market Plans for India Consumer Brand Bajaj Electricals

Bajaj Electricals (Bajaj), a Mumbai‑based consumer electrical and engineering products manufacturer, needed to accelerate product development and stand out in a competitive market. Under pressure to shorten concept‑to‑retailer cycles (previously about 1.5 years) and to eliminate slow, imprecise outsourced prototyping (which could take up to two months), Bajaj adopted Stratasys technology—specifically a Stratasys FDM® 3D Printer using FDM technology and ABS thermoplastics—to speed up design validation and prototyping.

By bringing a Stratasys FDM 3D Printer in‑house for mockups and functional prototypes, Bajaj cut concept‑to‑retailer time from 1.5 years to seven months, reduced initial development costs by up to 80%, and improved market delivery time by 10–15%. Onsite 3D printing removed vendor delays, enabled rapid iterations (producing prototypes that withstand 600 W loads and run over 30 minutes at >80°C), and supported cross‑department use across design, engineering and marketing.

Bajaj Electricals

Vinayak Raje

Head Designer