Case Study: AT&T boosts in-store product promotion with STRATACACHE digital signage software

AT&T deploys 2,120 digital signs in 1,840 stores with Stratacache

AT&T faced the challenge of launching the year's most anticipated tech product and needed a high-impact, in-store promotional campaign to optimize the customer experience and influence buying behavior at the point-of-purchase. To meet this challenge, they partnered with vendor Stratacache to implement a solution using the ActiVia digital signage software.

Stratacache's solution involved deploying a network of digital signage kiosks powered by ActiVia software in 1,840 stores. This allowed AT&T to dynamically showcase product features and boost sales. The outcome was the successful deployment of 2,120 digital signs on a tight schedule, which created an engaging promotional area for customers to interact with the product. Stratacache's platform-agnostic software and engineering resources facilitated a smooth launch across all stores.

AT&T