Case Study: Tanner Health System achieves measurable, data-driven marketing and market-share insights with Strata Decision Technology

Tanner Health System Discovering a Like-Minded Partnership Rooted in Trust

Tanner Health System, led by Kelly Meigs, faced pressure to do more with less and needed an outside partner to supplement her marketing team, track and measure campaigns, and deliver data-backed insights on market share and growth opportunities. Tanner engaged Strata Decision Technology’s Spark Services (Stratasan’s Spark team) to provide concierge analytics, GIS mapping, and planning expertise, including a Strategic Market Analysis (SMA) and a MicroTarget Marketing report.

Strata Decision Technology delivered the SMA and MicroTarget reports to pinpoint service-area weaknesses and reveal block-group level psychographic and demographic insights—buying habits, outmigration patterns, and lifestyle choices—enabling more informed marketing plans. The partnership let Tanner track campaign results at a level never before possible, make decisions based on reliable data, and report measurable marketing outcomes that supported continued growth.

Tanner Health System

Kelly Meigs

VP Marketing Strategy & Planning