Case Study: National Grocery Retailer achieves 25% direct mail cost reduction and streamlined, personalized campaign execution with Strata Company

Streamlined and Centralized Campaign Execution

National Grocery Retailer, a chain operating under 19 banners with more than 3,000 stores, needed to centralize and improve loyalty-focused direct mail programs that were being run at the store level. Strata Company was engaged to deliver a solution that would streamline processes across locations, support data-driven campaign and content strategies, preserve local store identity, and enable best-practice execution.

Strata Company built a cloud-based automated platform for direct mail creation and fulfillment, including automated backend data exchange of final mail lists and coupon tags and a dedicated client team to manage execution. The solution enabled instantaneous measurement of program performance, more relevant and personalized customer experiences, faster responses to local conditions, reduced resource needs, and a 25% decrease in direct mail costs.