Case Study: Leading Northeast Supermarket Chain Achieves Conversion of New Movers into Loyal Repeat Customers with Strata Company

One Supermarket Chain Made Their First Move a SmartMove

Leading Supermarket Chain, a northeast grocery retailer with more than 180 locations, needed a way to convert new movers into loyal, repeat customers but didn’t have an effective method to reach them before competitors. They engaged Strata Company and its SmartMove solution to target early outreach to this valuable niche audience.

Strata Company used SmartMove to identify new movers and deliver timely, targeted marketing and offers, enabling the chain to make the first move with potential customers. The campaign produced measurable improvements in new-customer conversion and repeat-visit rates, helping the Leading Supermarket Chain capture market share among recent movers and strengthen long-term loyalty.