Case Study: Major Metropolitan University Hospital System achieves increased physician requests and brand awareness with Strata Company

One SmartMove Leads to Big Results for University Hospital System

Major Metropolitan University Hospital System, a university hospital system with over 30 locations, needed a more robust, holistic new-mover marketing program after their marketing executive grew dissatisfied with the prior provider. They engaged Strata Company to replace the old program and focus on generating physician appointment requests and increasing brand awareness across their network.

Strata Company implemented its SmartMove new‑mover solution to deliver targeted, coordinated outreach across the hospital system, driving measurable increases in physician requests and expanding the system’s brand reach. The campaign produced clear, big results for Major Metropolitan University Hospital System, improving acquisition of new patients and overall market visibility.