Case Study: Major Baked Goods Manufacturing Company achieves 75% cross-entity asset adoption and eliminates brand compliance concerns with Strata Company’s MarCom On Demand

Major Baked Goods Manufacturing Company - Customer Case Study

Major Baked Goods Manufacturing Company, which operates nearly 20 countries and multiple brands, faced fragmented brand management as different business units used varied templates and providers, causing inconsistent messaging, colors and corporate standards. Strata Company was engaged to centralize assets and restore brand integrity using a scalable, cloud-based solution.

Strata Company implemented its MarCom On Demand platform—a Marketing Resource Management portal—to create a one-stop-shop where assets are centralized, user designations control access, and users can select and order materials from posters to business cards. The rollout achieved 75% usage across entities, eliminated brand compliance concerns, lowered erroneous costs, and is being considered for expansion to additional lines of business.