Case Study: Leading Drug Wholesaler achieves scalable, brand-compliant local marketing and increased pharmacy market share with Strata Company

Leading Drug Wholesaler - Customer Case Study

Leading Drug Wholesaler, a network of 3,600 independently owned and operated stores under a single national brand, needed a cost-effective, scalable way to help its member pharmacies compete locally while maintaining national brand consistency. Strata Company provided a cloud-based Marketing Resource Management (MRM) solution as the central service for delivering customizable, ready-to-use marketing materials and tools to store owners.

Strata Company’s MRM portal gave corporate marketing central control over brand assets and the ability to push new collateral and messaging instantly, while stores gained unprecedented access and customization to promote locally. As a result, local pharmacies achieved measurable increases in market share, the brand attracted new members, grew overall brand awareness and enhanced the value and delivery speed of marketing services across the network.