Case Study: Largest Wholesale Grocers Stores achieves 20.6% response rate, 33% conversion to loyal customers and 50% mailer production cost reduction with Strata Company

Largest Wholesale Grocers Stores - Customer Case Study

Largest Wholesale Grocers Stores, a chain with locations in over 30 states operating under multiple names and brands, faced a surge in at-home cooking and needed a fast, effective way to capture new shoppers. Strata Company was brought in to deliver a personalized, localized direct marketing program using multi-coupon New Mover direct mailers and a cloud-based online portal that let store managers customize promotional pieces for their local markets.

Strata Company mailed 4,359 New Mover postcards over one year, yielding 900 coupon redemptions (a 20.6% response rate) and converting 33% of respondents into loyal customers. The cloud solution also cut mailer production costs by more than 50%, delivering both measurable customer acquisition and significant cost savings.