Case Study: Leading Provider of IT Resilience Services achieves $19.5M sales pipeline and 20% response rate with Strata Company

Driving Sales Through High-Impact Dimensional Mail

Leading Provider of IT Resilience Services, with 45 data and recovery locations worldwide, needed an innovative way to drive sales growth and engage high-value prospects; sales leaders wanted a high-impact, personal approach to distinguish their offering. Strata Company was engaged to deliver a dimensional mail solution as the core of a multi-touch outreach campaign.

Strata Company designed, manufactured, distributed, and precisely tracked dimensional mailers to 26,000 cold prospects across North America and the EU, pairing an in-demand premium incentive with PURLs that drove recipients to a custom landing page and meeting-request form. The campaign produced 5,200 PURL responses (a 20% response rate), 837 meeting requests, 277 sales-qualified leads, and $19.5M added to the sales pipeline.