Case Study: Bimbo Bakeries achieves centralized brand management and zero compliance issues with Strata Company

Bimbo Bakeries Centralizes Assets and Eliminates Compliance Concerns

Bimbo Bakeries, a national food & beverage manufacturer managing multiple brands and business units, faced fragmented marketing assets, inconsistent templates, and rising compliance risks. To address this, Strata Company implemented a cloud-based Marketing Resource Management (MRM) portal powered by MarCom On Demand to serve as a single, secure hub for approved assets and customizable templates.

Strata Company configured unit-specific access, streamlined self-service customization and ordering, and built the system to scale for new brands and templates. The portal achieved a 75% entity usage rate, eliminated brand compliance concerns (0 incidents), and reduced reprints and corrections—saving time, cutting erroneous costs, and ensuring consistent, on-brand materials company-wide.

Bimbo Bakeries