Case Study: 155-Bed Pediatric Hospital achieves 11.6% physician referral response rate and incremental patient volume growth with Strata Company

155-Bed Pediatric Hospital - Customer Case Study

155-Bed Pediatric Hospital, which serves a population of 750,000, faced aggressive marketing from a nearby pediatric hospital and needed a way to grow market share by engaging expectant, young and new moms. They engaged Strata Company to design a targeted outreach program to position the hospital as the preferred choice for pediatric care.

Strata Company implemented a multi-touch, multi-channel campaign that targeted expectant moms and new movers, using traditional and electronic CTAs to enable on-the-spot pediatric physician requests and e-newsletter sign-ups. The program produced an 11.6% response rate for physician referrals, generated numerous e-subscribers, and has driven incremental patient volume year over year.