Case Study: Kekén achieves real-time, governed promotion analytics with Strata Analytics Group

Kekén unifies SAP and GK across 400+ stores with Strata Analytics Group

Kekén, a leading producer and marketer of pork in Mexico, faced a fragmented commercial ecosystem. Its data was split between SAP ERP and GK CPD systems, leading to manual, error-prone reporting and an inability to reliably measure the impact of promotions across its 400+ stores. The company engaged Strata Analytics to overcome this challenge.

Strata Analytics designed and implemented an AWS Lakehouse platform that integrated data from both SAP and GK into a single, governed source of truth. This solution provided Kekén with automated dashboards delivering instant, quantified insights into promotion performance. As a result, reporting latency was reduced from weeks to instant access, finally allowing the business to clearly measure the sales impact of its promotions.

Kekén (Maxicarnes Kekén, Grupo KUO)