Case Study: Yatra achieves 4X faster campaigns and 95% faster GraphQL calls with Strapi

Yatra speeds up campaigns 4X with Strapi

Yatra, a major travel platform in India, was hindered by a legacy CMS built in-house that lacked modern workflows, preview capabilities, and audit trails. This outdated system required developer involvement for all content and marketing updates, leading to slow campaign launches and poor SEO performance. To modernize its operations and improve site speed, Yatra partnered with Strapi.

By implementing a self-hosted Strapi CMS, Yatra gained a developer-ready platform with a structured content workflow, custom roles, and a preview system. The solution integrated with Akamai CDN and employed Redis caching, which resulted in GraphQL calls becoming 95% faster. With Strapi, Yatra's marketing team can now launch campaigns four times faster and operate independently without relying on developers for every update.

Yatra