Case Study: PostHog builds a thriving community forum, roadmap, and changelog with Strapi

How PostHog built a community forum, roadmap and changelog on Strapi

PostHog, the open source analytics platform for product engineers, needed a better way to turn its static marketing site into an interactive community experience without relying on expensive third-party tools or adding engineering overhead. After initially prototyping with Supabase, the team looked for a more flexible and reliable CMS and hosting setup to support forums, roadmap pages, changelogs, and user-generated content.

Using Strapi and Strapi Cloud, PostHog built a community forum, question widget, roadmap, and changelog with a managed CMS, API, and optimized hosting stack. Strapi helped the small team launch faster, manage permissions and content more easily, and avoid database migration work, while the results included 2x SEO traffic, 2,500+ pages of SEO-friendly user-generated content, and $50K+ saved on third-party SaaS tools.

PostHog

Eli Kinsey

Frontend Developer