Case Study: Finary achieves 100x organic traffic growth and 62% higher SEO conversions with Strapi

Finary increases organic traffic by 100x after building SEO pages with Strapi

Finary is an independent startup that builds a platform to help people manage their investments. To scale SEO as a primary acquisition channel with a small team, they needed a UX-friendly, customizable CMS that could integrate third‑party real‑time pricing and let their content team publish pages without developer support — so they chose Strapi (headless CMS).

Using Strapi with a Next.js frontend, Finary built most of their SEO pages in Strapi, leveraging Dynamic Zones, Internationalization, Draft & Publish, Media Library, Roles & Permissions, REST & GraphQL APIs and a custom "mother" relation. Strapi automated over 80% of page creation, enabled auto-generation of FAQs and schema.org markup, and pulled live asset prices, giving content teams full autonomy; the result was SEO traffic multiplied by 100 to ~70k sessions/month, 75% of traffic from organic channels, and a 62% increase in conversion rate.

Finary

Romain Finot

Growth Lead