Case Study: The Centre for Ageing Better boosts Google Grants performance with Strange Corp PPC management

The Centre for Ageing Better increases spend by 84% with Strange Corp

The Centre for Ageing Better, an independent charitable foundation, faced a challenge with its Google Grant PPC account managed by Strange Corp. The agency needed to find a way to deploy the account's full monthly budget and increase spend while adhering to Google's grant policies and meeting client objectives.

Strange Corp implemented a new Dynamic Search Ads (DSA) strategy to achieve full website coverage, running it alongside existing standard search campaigns. This approach opened up new areas of search, with careful analysis used to minimize wasted spend. As a result, Strange Corp delivered an 84% increase in spend, an 88% increase in impressions, and a 20% increase in traffic to the client's website.

The Centre for Ageing Better