Case Study: Holiday Architects achieves 22% more conversions with Strange Corp

Holiday Architects boosts conversions 22% with Strange

Strange Corp supported Holiday Architects, a UK-based tour operator specializing in tailor-made holidays, as they faced the significant challenge of recovering their business following the catastrophic impact of the COVID-19 pandemic on the travel industry. The key objective was to efficiently grow their online presence back to pre-pandemic levels with a very constrained budget.

To address this, Strange Corp pivoted the client's PPC strategy from an emphasis on traffic to a conversion-focused approach. They implemented a maximize conversions bidding strategy across the account, which, after a brief learning phase, delivered greatly improved efficiency. The results included a 22% uplift in conversions, a 59% increase in conversion rate, and a 15% reduction in cost per lead, enabling Holiday Architects to achieve efficient growth and consistently meet its business objectives.

Holiday Architects