Case Study: Centre for Ageing Better achieves 10x website engagement KPI with Strange Corp Drupal development

Centre for Ageing Better exceeds website engagement KPI by 10x with Strange Corp

The Centre for Ageing Better, an independent charitable foundation, set an ambitious website engagement KPI target for its 2025–26 campaign year. To help achieve this goal, they challenged their digital partner Strange, leveraging a multi-year Drupal web development and digital marketing retainer.

Strange implemented a comprehensive, evidence-led solution that included user behavior research, best practice Drupal development, on-site search optimization, and technical SEO. This approach, combined with performance and accessibility enhancements, resulted in the Centre for Ageing Better exceeding its ambitious website engagement KPI by 10 times.

Centre for Ageing Better