Case Study: Ontrac refreshes parts counters and boosts point-of-sale engagement with StrandVision Digital Signage

Ontrac Refreshes Parts Counter with StrandVision Digital Signage

Ontrac, a John Deere distributor in Eastern Canada, sought to update its parts department counters and present customers with dynamic information to help grow parts sales. The company turned to StrandVision LLC for its digital signage solution to address this challenge.

StrandVision provided a straightforward digital signage system, using a modified template from Ontrac's parent company for easy content setup. The solution, displaying promotional slides and videos, transformed the customer experience at the parts counter. Ontrac reported that customers engage with the screen longer than with traditional brochures, and the company is expanding the rollout, confident it will contribute to business results. Ontrac's staff found StrandVision easy to administer and was highly complimentary of the vendor's service.

Ontrac

Chris Holmes

Vice President