Case Study: Nortrax boosts dealership sales and promotions with StrandVision digital signage

Nortrax, Inc, A John Deere Company - Customer Case Study

StrandVision, LLC provided its digital signage service to Nortrax, Inc, a John Deere construction and forestry equipment dealer. The customer's challenge was to find an effective, modern marketing tool to communicate parts specials and service promotions across its widespread dealership network in a non-traditional, industrial retail environment.

The web-based StrandVision solution used standard PCs and plasma displays to deliver targeted content over the internet. The results were highly positive, including an immediate sale that nearly covered a year's subscription cost. The digital signs successfully captured customer attention, improved sales, and became a valued asset for communicating promotions.

Nortrax, Inc, A John Deere Company

Mike Amoe

IT Manager