Case Study: Eau Claire Ford Lincoln Mercury boosts sales and service engagement with StrandVision digital signage

Eau Claire Ford Lincoln Mercury - Customer Case Study

Eau Claire Ford Lincoln Mercury, an auto dealership known for innovative marketing, sought a new way to reach customers in its service waiting area to enhance their experience and drive sales. After reading about StrandVision's digital signage services, Marketing Director Sherry Mohr identified it as a potential solution to engage service customers with promotional content without being disruptive.

StrandVision implemented a system that seamlessly combined the dealership's satellite TV programming with its digital signage on a single screen. The solution featured promotional slides, local news, and employee spotlights without interrupting regular TV. This directly led to the sale of a new Mercury Milan within weeks, immediately paying for a year of the StrandVision service. The dealership also credits the sign with increasing service, parts, and accessory sales, while also boosting employee morale.

Eau Claire Ford Lincoln Mercury

Sherry Mohr

Marketing Director