Case Study: Virgin Money streamlines SME finances with Strands' AI-powered Money Management

A Strands Case Study

Virgin Money - Customer Case Study

Virgin Money partnered with Strands to help small business customers streamline their finances and gain a complete view of past, current and future cash positions. In 2020 Virgin Money launched a free Money Management package (BFM / Money Management) for Business Current Account customers in the UK, targeting SMEs with under £1m annual turnover.

Strands delivered an AI-powered Money Management platform integrated into Virgin Money’s online business banking, supplying personalised insights, analysis and features alongside 24-hour chat support and a dedicated web team—making Virgin Money the first UK bank and Mastercard issuer to offer this service. The solution helped customers make more informed financial decisions and simplify day-to-day operations; the case study highlights these qualitative benefits but does not report specific quantitative metrics.

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