Strands
14 Case Studies
A Strands Case Study
NCBA Bank partnered with Strands to launch CBA Loop, a mobile-first money-management tool (PFM with BFM functionality under development) to serve SMEs and Kenya’s increasingly mobile and underbanked population. The bank’s challenge was to deliver an integrated, easy-to-use digital banking experience that gives customers visibility into spending, savings goals and simple access to credit while fitting into its existing technical architecture.
Strands provided its PFM solution and fast integration into CBA Loop, delivering versatile, visually appropriate tools that enabled goal-setting, payment tracking, income-versus-expenditure analysis, in‑app overdraft/loan applications and community-based financial education. The Strands implementation produced new customer insights that hadn’t existed before, accelerated product rollout and strengthened NCBA Bank’s digital value proposition.
Eric Muriuki Njagi
Manager of New Business Ventures