Case Study: Davivienda boosts digital banking and customer financial insight in Colombia with Strands' PFM solution

A Strands Case Study

Davivienda & Strands Power Digital Banking in Colombia

Davivienda, a leading bank in Colombia, wanted to make personal banking and financial management easier for customers while promoting financial literacy. To connect and make sense of all account transactions and offer value-added tools, Davivienda selected Strands’ Personal Financial Management (PFM) solution as the missing piece to complement its existing digital channels.

Strands implemented an integrated PFM platform with customizable widgets, supported by targeted mailings, tutorials and staff training to drive adoption. The Strands-powered tools delivered clear engagement gains — positive app and social media feedback, increased frequency of transaction checks, more personalized automatic budgets, and a rising number of transactions completed via the mobile app — with Davivienda tracking feature usage and time-on-feature to measure value.

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