Case Study: Credit Agricole Bank Polska enhances digital banking engagement with Strands

A Strands Case Study

Preview of the Credit Agricole Bank Polska Case Study

Credit Agricole Bank Polska - Customer Case Study

Credit Agricole Bank Polska, part of the global Credit Agricole Group, faced the challenge of replacing its end-of-life mobile banking application. The bank's ambitious goals were to build a new, ground-up app that would elevate the user experience, provide personalized financial tools, and integrate non-banking services to create a comprehensive one-stop financial hub for its customers. To achieve this transformation, they partnered with vendor Strands.

Strands implemented a new mobile app, "CA24 Mobile – Full of Benefits," which featured an innovative interface, a personalized benefits club, and PFM tools for financial management. The solution led to significant measurable impacts for Credit Agricole Bank Polska, including a 32% year-on-year user growth and a 47% surge in logins. The bank also experienced over 50,000 new account openings and saw its account activation rate increase from 60% to 65%.

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