Case Study: STEP 4 Business builds a personalized SME marketplace with Strands BFM and Engager

Creating a Personalized Experience Tailored To Real Needs

The customer, STEP 4 Business, sought to create a digital "Amazon Style" marketplace for SMEs, whose needs for a comprehensive, beyond-banking ecosystem were largely unmet by traditional services. The challenge was to move beyond standard banking by integrating a wide array of financial and non-financial products into a single, easy-to-use platform that could leverage open banking and advanced analytics. They partnered with the vendor, Strands, to address this challenge.

Strands provided its BFM and Engager solutions, alongside CRIF account aggregation, to power the new marketplace. This solution delivered a holistic financial view, predictive analytics, and a CRM engine for next-best-offers. The results were significant: over 1,350 SMEs onboarded in four months, with 97% using the free account aggregation. The platform achieved a 23.4% cross-selling ratio and generated a lending pipeline exceeding 140 million euros, demonstrating the powerful impact of Strands' technology.

STEP 4 Business

Marco Montagnani

CEO & Co-Founder