Strands
14 Case Studies
A Strands Case Study
Akbank, one of the biggest banks in Turkey, sought to help its SME customers focus on their core business by simplifying financial management. The challenge was to provide a trusted digital tool that offered simplicity, speed, and personalization, addressing the operational needs of small and medium enterprises.
Partnering with Strands, Akbank integrated its award-winning Business Financial Management (BFM) solution into its mobile app. The solution, called "For Your Business," provided dashboards for financial analysis, cash flow, and scheduled transactions. This enabled the bank to offer a personalized service experience, resulting in 50% of active customers using the BFM tool and contributing to a 4.7/5 app store rating.
Burcu Küçükünal
Digital Design and Innovation SVP