Case Study: Allied Vision boosts North American market share with Strand Marketing’s award-winning high-tech ad campaign

Allied Vision grows North American market share with Strand Marketing over 8 years

The German-based industrial camera manufacturer Allied Vision faced the challenge of penetrating the competitive North American market. To build awareness and generate high-quality sales leads, they hired the vendor Strand Marketing to design and produce an integrated print and digital advertising campaign.

Strand Marketing created a highly distinctive campaign using a dramatic red and black aesthetic that became the campaign's signature. The solution included a series of product-focused ads and expanded to global marketing materials, new trade show booths, and evaluation kits. The campaign was an overwhelming success, running for eight years and helping Allied Vision achieve a top-three market share in North America while contributing to tremendous company growth. The work also earned Strand Marketing and Allied Vision a Creative Excellence in Business Advertising Award.

Allied Vision