Case Study: FMH Conveyors boosts traffic and leads with Straight North

FMH Conveyors boosts organic traffic 335% with Straight North

FMH Conveyors, a leading manufacturer of flexible and rigid conveyor systems, faced limitations in reaching new customers through traditional industry events. To expand their audience and accelerate revenue growth via digital channels, they partnered with the digital marketing agency Straight North for a strategy involving paid advertising and SEO.

Straight North implemented a two-campaign strategy. They launched an SEO campaign focused on creating optimized content, expanding keyword targets, and improving site structure to attract key buyer personas. Simultaneously, they built and optimized a paid search campaign designed to increase leads without increasing budget. The results were significant, with FMH Conveyors achieving a 335% surge in organic website traffic, a 160% increase in organic leads, and a 31% rise in paid search leads, all while maintaining a consistent advertising spend.

FMH Conveyors