Case Study: OPM boosts candidate conversions and brand credibility with Strafe Creative

OPM launches a conversion-focused website with Strafe Creative

The customer, OPM, a recruitment firm specializing in the gaming industry, wanted to revitalize its brand and improve its online presence to better attract high-quality job candidates and companies looking to list opportunities. Their challenge was to move beyond word-of-mouth and create a digital experience that converted more visitors into applicants while building credibility. They partnered with the vendor, Strafe Creative, for branding and web design services.

Strafe Creative developed a playful new brand identity for OPM, including a logo that incorporated a target, the letter 'O', and monster ears to self-awarely address industry perceptions. They also designed and built a conversion-focused website that made it intuitive for candidates to apply for roles and highlighted OPM's unique value through career advice and FAQs. The new brand and site successfully met OPM's acquisition goals, with the director stating the result was "above and beyond what we thought possible."

OPM