Case Study: Intelligent Play achieves clearer pitch maintenance insights with Strafe Creative UX/UI redesign

Intelligent Play streamlines hundreds of pitch data points with Strafe Creative

Intelligent Play, a provider of a smart sports field management system, needed to redesign the user dashboard for its data-rich platform to be more aesthetically pleasing and easily understood by its diverse range of users. They partnered with Strafe Creative for UX/UI design services to create a more intuitive user experience.

Strafe Creative implemented a comprehensive redesign focused on clear data visualization, including an overview dashboard, color-coded field status guides, and detailed pitch heatmaps. The solution also thoughtfully integrated weather data after considering technical limitations with the client's developers. The result was a highly detailed and interactive SaaS product with an improved user experience, which Intelligent Play's Global Marketing Director praised as being of the highest calibre.

Intelligent Play