Case Study: BrightLocal achieves clearer navigation and future-ready growth with Strafe Creative

BrightLocal strengthens SEO and prepares for future growth with Strafe Creative

BrightLocal, a leading local SEO platform, approached Strafe Creative to redesign their website at a pivotal point in their growth. Their challenge was to overhaul a complex digital experience that had to consolidate multiple products and services while carefully preserving their valuable SEO equity. The site also needed to accommodate new customer types, including a more technical API user, without creating friction.

Strafe Creative implemented a comprehensive website design and UX project, working collaboratively with BrightLocal's internal developers. The solution focused on creating clearer navigation, a scalable design system, and more intuitive user journeys. The results provided BrightLocal with a stronger foundation for future growth, enabling more effective audience segmentation and creating space for future product expansion. The project successfully delivered alignment between the brand's vision and user experience, positioning the platform for increased conversion opportunities.

BrightLocal