Case Study: A-Chem achieves a successful DTC e-commerce launch with Strafe Creative

A-Chem launches Timbashield DTC with Strafe Creative using 2 buyer journey tools

The customer, A-Chem, faced a challenge when the pandemic closed high-street retailers, disrupting its business as a white-label distributor. To extend its reach, it launched a new direct-to-consumer brand, Timbashield, and needed a high-converting e-commerce website to successfully penetrate the new market, a task for which it enlisted vendor Strafe Creative.

Strafe Creative implemented a consultative approach to design and build a Shopify e-commerce website for Timbashield. The solution featured a thoughtful user experience with bespoke tools like a product selector and a coverage calculator to guide new DIY consumers. The project was a success, boosting A-Chem's confidence and paving the way for its expansion into the DTC market, with the teams already planning a subsequent project together.

A-Chem