Case Study: Northstar Travel Media achieves optimized event appointments and productivity with Stova

Automating the matching process for vendors and attendees has optimized appointments and increased productivity for events

Northstar Travel Media, a leading provider of business information and marketing solutions for the travel and meetings industry, needed a better way to match meeting planners with vendors at its appointment-based events. The team had to sort registrations by region, specialty, and other criteria while avoiding manual re-keying and making sure networking sessions delivered the right connections.

Stova implemented its network module, along with attendee registration, attendee networking, and real-time reporting, to automate mutual matching and let Northstar customize criteria for each event. Stova helped optimize appointments, streamline operations, and save about 5 hours per event, while also giving Northstar useful reporting insights to improve future events.

Northstar Travel Media

Angela Cox

Group Director, Meetings & Events