Case Study: Caris Healthcare boosts traffic 144% with Storyware

Caris Healthcare boosts traffic 144% year over year with Storyware

Caris Healthcare, a leading hospice and end-of-life care provider, faced challenges with an unstable and outdated brochure website. Their previous site had poor performance, confusing navigation, and no way to reliably track conversions, which undermined patient confidence and made it difficult to measure digital engagement. They partnered with vendor Storyware for a content strategy, web design, and development project using WordPress.

Storyware led a content-first redesign, creating a mobile-first WordPress site with accessible layouts, clear calls to action, and audience-specific navigation. The solution integrated improved search and form tracking to capture high-intent actions. As a result, the new CarisHealthcare.com boosted traffic by 144% year over year, provided clearer pathways for key audiences, and gave Caris vital visibility into digital conversions. Storyware continues to provide ongoing support.

Caris Healthcare