Case Study: Nutella achieves faster, scalable content production with Storyteq and The Marmalade

The Marmalade speeds Nutella content production by 50% with Storyteq

The Marmalade, working on behalf of the global brand Nutella, faced a challenge in scaling the production of high-quality, on-brand social content for local markets. While they had created a rich "Mix & Match" content library, the manual process of assembling assets was time-consuming and risked inconsistent brand application. The agency needed a solution to empower local teams to create content quickly and confidently, which led them to partner with vendor Storyteq.

Storyteq's solution involved transforming the existing creative library into a dynamic, scalable template using their platform. This included smart templates with built-in logic to ensure cultural relevance and real-time rendering that reduced production time from weeks to under a minute. As a result of implementing Storyteq, Nutella achieved a 50% faster production speed and doubled its content output, with over one billion unique asset combinations available while maintaining 100% brand control.

The Marmalade