Case Study: Škoda delivers 80,000 localized assets annually with Storyteq

Škoda delivers 80,000 localized assets annually with Storyteq

Škoda, an automotive manufacturer, faced the challenge of delivering locally relevant content across its 128 retailer sites and rising number of channels. Their manual creative processes could not keep up with the volume, leading to delayed campaigns and brand inconsistency. To solve this, they turned to vendor Storyteq and its Content Portal.

Storyteq's solution provided Škoda's central marketing team with full visibility and brand control while granting local dealerships the autonomy to adapt pre-approved content. This balanced brand guidelines with local relevance. As a result, Škoda now creates 80,000 localized assets annually and has become much faster and more effective in responding to local marketing needs.

Skoda