Case Study: PureGym launches on-brand campaigns 5x faster with Storyteq

PureGym launches campaigns 5x faster with Storyteq

PureGym, one of Europe's largest gym and fitness operators, faced a challenge in scaling its high-volume campaign production across multiple global markets. Their manual, agency-reliant process for creating thousands of localized asset variations was slow, inefficient, and made it difficult to maintain brand consistency. Partnering with vendor Storyteq, Puregym sought a solution to automate its workflow and launch on-brand content faster.

Storyteq implemented its creative automation platform to transform Puregym's content production. The solution used dynamic templates that allowed teams to easily adapt campaigns for different markets and formats without rebuilding assets from scratch. This enabled Puregym to bring localization in-house, reducing reliance on external agencies. As a result, Storyteq helped Puregym launch campaigns 5x faster, reduce production timelines from 10 weeks to 2 weeks, and increase content output by 50% without increasing their team size.

Puregym