Case Study: Mentos achieves faster, localized global campaigns with Storyteq

Perfetti saves 178 days of production time with Storyteq

Perfetti Van Melle, the parent company of brands like Mentos, faced a significant challenge in managing marketing across its 150+ global markets. Their decentralized system was inefficient, costly, and resulted in inconsistent campaigns that lacked local relevance. To address this, they turned to the vendor Storyteq and its content marketing platform to find a balance between brand consistency and local adaptability.

Storyteq provided a centralized platform with pre-approved content templates that offered both flexibility for local adaptation and the ability to lock key brand elements. This solution automated the creation of still and video assets, drastically speeding up campaign production. The implementation by Storyteq saved Perfetti Van Melle 178 days of production time and enabled them to deliver faster, localized, and consistent marketing across all 20+ of their global brands.

Perfetti