Case Study: Meliá Hotels reduces video production time and costs with Storyteq

Meliá Hotels reduces video production time by 40% with Storyteq

Melia Hotels, a global hospitality brand, faced the challenge of scaling its video production for multi-market campaigns. Their previous process relied on a fragmented agency setup, leading to lengthy timelines, high costs, and difficulties maintaining brand consistency. They needed a technology partner to streamline production and bring more control in-house, which led them to the vendor Storyteq.

Storyteq provided its creative automation platform, allowing Melia to turn master creatives into adaptable templates. This solution enabled the internal team to bring localization and adaptation in-house, drastically reducing reliance on external agencies. The results were significant: Storyteq helped Melia reduce video production time by 40% and achieve an estimated 60-70% reduction in production costs per asset. For one global campaign, the team efficiently produced 875 localized video assets across 11 languages.

Melia Hotels