Case Study: House of Travel creates on-brand local content 40% faster with Storyteq

House of Travel creates on-brand local content 40% faster with Storyteq

House of Travel, a travel company operating across New Zealand, faced challenges with its franchise marketing. Individual branches creating their own materials led to inconsistent branding and high agency costs. They implemented Storyteq's Brand Portal technology to solve this problem.

Using Storyteq, House of Travel provided local stores with access to brand-approved templates for emails, social posts, and flyers. This allowed for quick personalization while keeping core brand elements locked. The solution led to a 40% reduction in creative production time, empowered local branches, and freed the central marketing team to focus on higher-value initiatives.

House of Travel