Case Study: Heineken achieves 40% cost savings on content production with Storyteq

Heineken cuts content production costs by 40% with Storyteq

Heineken, a globally recognized beer brand operating in 160 countries and 28 languages, faced a significant challenge with its decentralized and manual content production processes. This led to delayed campaigns, high costs, and inconsistent branding across its numerous markets. The company turned to vendor Storyteq and its Content Marketing Platform to centralize operations and ensure all content remained on-brand and locally relevant.

Storyteq implemented a solution that placed its platform at the heart of Heineken's content production, automating manual tasks and providing content templates. This enabled local markets to quickly generate their own localized assets without compromising brand guidelines, which were accessible in real-time via Storyteq's Content Portal. The results were transformative: Heineken achieved a 40% reduction in production costs, generated 40,000 localized assets, and saw a major rise in brand consistency across all its global content.

Heineken