Case Study: Haleon achieves faster global campaign delivery with Storyteq

Haleon delivers campaigns in seconds with Storyteq

Consumer healthcare company Haleon faced a significant challenge in coordinating its marketing efforts across 170 global markets and over 30 brands. The company lacked a unified platform, leading to inefficiencies, bottlenecks, and difficulty maintaining speed and brand consistency. To address this, Haleon turned to Storyteq and its Content Marketing Platform.

By implementing Storyteq's solution, Haleon centralized its teams, operations, and creative assets into a single platform. This enabled easier collaboration, automated workflows, and faster, compliant localization of campaigns. The results were transformative; campaign delivery timeframes were reduced from days to seconds. This new efficiency contributed to the publication of over 5,000 creative assets and the completion of 4,637 content briefs. Storyteq's platform was so impactful that Haleon won a Gartner Marketing Communications Award for its excellence in using the technology.

Haleon