Case Study: FanDuel cuts campaign production time from months to minutes with Storyteq

FanDuel cuts campaign production time from two months to minutes with Storyteq

FanDuel, a major player in sports entertainment, faced a significant challenge in producing the vast volume of campaign content required by its brand. The process was heavily manual, with designers spending months on repetitive tasks like versioning and adaptation for each campaign, which severely slowed down their speed to market. To overcome this, FanDuel partnered with the vendor Storyteq to automate and scale its creative production.

Storyteq's solution involved creating dynamic templates within their platform, which allowed FanDuel's teams to generate on-brand assets in minutes instead of months. This implementation had a dramatic measurable impact: over 7,500 assets were created with an estimated saving of 73 working days and $152,000 in production costs. The results from Storyteq freed up designers for higher-value work and established a scalable, efficient foundation for future campaigns.

FanDuel