Case Study: Essity achieves faster, higher-performing content across global markets with Storyteq

Essity produces 6,000 assets in 6 months with Storyteq

Essity, a global hygiene and health company, faced a challenge in delivering consistent content quickly across its many brands and markets. Its previous model relied on multiple agencies and siloed technologies, which hindered speed and performance measurement. To overcome this, Essity partnered with Storyteq and implemented its content marketing platform to unify its content production ecosystem.

Storyteq provided a unified platform that joined Essity's teams and processes, enabling seamless workflows and templated content creation. This solution allowed Essity to produce 6,000 assets in the first six months and completely transform its ways of working. The results included faster campaign activation, greater content consistency, and the ability to easily measure and optimize content performance in real time across all global markets.

Essity