Case Study: Entain saves 200 hours automating content creation with Storyteq

Entain saves 200 hours with Storyteq

Entain, a global sports betting and gaming group, faced challenges with slow and costly manual content creation processes across its numerous brands and markets. To overcome these bottlenecks and create locally relevant content at speed, they partnered with vendor Storyteq to implement its content automation platform.

The solution from Storyteq enabled Entain's teams to self-serve and localize content from pre-approved templates, drastically streamlining workflows. This resulted in a measurable impact, including saving 200 manual hours within a few weeks of launch and a 15% decrease in design briefs. Storyteq's platform automated content creation in seconds, freeing the creative team from repetitive tasks and allowing the entire organization to collaborate more effectively.

Entain