Case Study: Co-op achieves faster, more consistent campaign delivery with Storyteq

Co-op streamlines 260,000 workflows with Storyteq

Co-op, a major UK food retailer with over 2,500 stores, faced challenges managing consistent brand execution across its numerous business units. Disconnected tools and systems led to duplicated work, inconsistent assets, and slow campaign delivery. To solve this, Co-op partnered with Storyteq to implement a unified content marketing platform to bring its teams and workflows together.

Storyteq provided a single platform that streamlined Co-op's entire creative process, from asset creation to campaign delivery. The solution gave teams instant access to assets and dynamic templates for easy local adaptations. As a result, Storyteq now hosts over 38,000 live assets and has facilitated more than 260,000 workflows for Co-op's 4,600 users, enabling faster, more consistent campaign rollout across the organization.

Co-op