Case Study: Anytime Fitness achieves 40% faster on-brand content production with Storyteq

Anytime Fitness delivers on-brand content 40% faster with Storyteq

Anytime Fitness, one of the world's largest fitness franchises, faced the challenge of empowering its thousands of local clubs to create their own marketing materials without sacrificing global brand consistency. The central marketing team was overwhelmed with requests for customized content, leading to delays and off-brand materials. They needed a solution from vendor Storyteq to protect their brand identity while giving franchisees creative autonomy.

Storyteq implemented its content marketing platform, providing a centralized library of pre-approved, customizable templates. The solution locked key brand elements to ensure consistency while allowing local teams to easily personalize content. This resulted in a 40% faster creative production time, enabled thousands of clubs to produce daily localized assets, and ensured stronger brand consistency across 50 countries for Anytime Fitness.

Anytime Fitness